“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu
Gonçalo is a dedicated and accomplished Partner at Prasad & Company LLP, where he has been an integral part of the firm since 2014. He completed his Bachelor of Commerce Degree with Honours in International Accounting and Finance in 2015 and obtained his CPA designation in 2021 after successfully passing the CFE. As the firm’s youngest partners, he brings a fresh perspective, a commitment to continuous improvement, and a keen ability to navigate the evolving financial landscape with precision.
With a strong foundation in finance, valuation, assurance, and management consulting, Gonçalo offers clients not only technical expertise but also strategic insight. His ability to assess complex financial situations and develop tailored solutions makes him a valuable resource for businesses looking to scale, optimize cash flow, or strengthen their financial position. His advisory work extends beyond traditional accounting services, specializing in corporate financing, banking covenant monitoring, complex financial projections, and external-CFO services. By leveraging financial data and strategic planning, he helps clients make well-informed decisions that lead to long-term success, stability, and growth.
At Prasad & Company LLP, Gonçalo plays a critical role in shaping the firm’s future, ensuring that it remains at the forefront of industry best practices and technological advancements. He is actively involved in mentoring junior professionals, sharing his knowledge to cultivate the next generation of accountants and advisors. His responsibilities also include tax planning and corporate structure optimization, overseeing and reviewing complex personal and corporate tax returns, ensuring compliance with ever-changing regulations in Canada and abroad, managing assurance engagements for businesses in a wide range of industries, and refining internal processes to improve efficiency and service delivery. His ability to balance technical precision with forward-thinking strategies has contributed significantly to the firm’s ability to deliver high-value services to its clients.
Beyond the office, Gonçalo enjoys spending quality time with his wife, daughter, and their beloved dog, embracing the balance between professional excellence and personal fulfillment. A lifelong car enthusiast, he finds joy in driving through scenic routes, particularly when the summer weather calls for an open road. His passion for food takes him on a continuous journey of culinary exploration, always seeking out new restaurants, flavors, and dining experiences. When he isn’t diving into the world of finance or indulging in his love for cars and cuisine, he enjoys unwinding with movies and live musical performances, appreciating the artistry that fuels creativity in all forms.
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